Edgeworks Brand Studio · Social Media Management

Too busy to show up on social media?
We'll show up for you.

The leads are on social media. You know that. But between running your business, serving clients, and everything else on your plate — consistent outreach just doesn't happen. So the pipeline stays quiet. We fix that.

Trusted by small business owners across

BookkeepingConsultingCoachingProfessional Services

Your clients need your expertise. They don't need you to spend three hours a day in comment sections.

That part's ours. You show up for your clients. We show up for your growth.

Done-for-you social media outreach
and community management.

We handle the daily work of finding, connecting with, and starting conversations with your ideal clients — so your calendar fills while you focus on running your business.

  • This is not a course.
  • This is not coaching.
  • This is not a strategy session you leave with a to-do list.

We do the work.

Here's what we
actually do.

No vague retainers. Five concrete activities, running every week, on your behalf.

01

Outbound DM outreach

We identify people on your platform who match your ideal client profile, and we send personalised, person-first messages that start real conversations — not copy-paste pitches. Every message is written to feel human, because it is.

02

Group community engagement

We show up in the Facebook groups where your ideal clients spend their time. Meaningful comments, thoughtful responses, genuine participation — the kind that builds your visibility and reputation over time.

03

Connection building

We send targeted friend or follow requests to the right people — decision-makers, business owners, and professionals who match your ideal client criteria — so your network grows with purpose, not just volume.

04

Comment management

When people comment on your posts, we respond promptly and professionally — keeping conversations warm and moving them toward a next step.

05

Weekly reporting

Every week you receive a clear report: how many people were contacted, how many responded, how many conversations are active, and how many calls were booked or moving toward being booked.

Three ways to work with us.

Framework

The strategy and system, built for you to run.

$350one-time

Best for: Business owners who have time or a VA to execute, and just need the right system to follow.

  • Ideal client profile — who to target and exactly how to identify them
  • Person-first DM framework with 3 ready-to-use message sequences (cold outreach, warm reconnection, referral follow-up)
  • Comment strategy guide for Facebook groups and Instagram
  • Friend request targeting criteria — who to add and what signals to look for
  • A 90-day daily activity calendar, ready to hand off to a VA
  • One 60-minute onboarding call
Get the Framework

You walk away with everything you need. You (or your team) implement it daily.

Growth Partner

Full-service outreach, content, and lead management.

$1,200/month

Onboarding fee: $350 (month 1 only) · Month 1 total: $1,550 · From month 2: $1,200/month

Best for: Business owners who want to scale beyond outreach — adding consistent content, lead tracking, and a proper growth system across platforms.

  • Everything in Done For You, with higher daily volume (20–25 DMs per day)
  • 8 social posts per month crafted and published across Facebook + one additional platform of your choice
  • Lead tracking dashboard — every conversation, stage, and booked call documented in one place
  • A/B testing of DM sequences — we track what converts and refine your messaging monthly
  • Priority response time for hot leads — we move fast on replies that show buying intent
  • Monthly strategy session to review results and set the next month's direction
Talk Growth Partner
Not ready to pay in full? We offer a payment plan on all packages. The Done For You onboarding can be split: $175 when you sign, $175 once the framework is delivered, then $650 monthly from there. Ask us about options when you reach out.

This is for you if...

  • You're a service provider — bookkeeper, coach, consultant, VA, therapist, copywriter, photographer — who sells through conversations, not a shopping cart
  • You're already visible on Facebook (or another platform) but not converting that visibility into booked calls
  • Lead generation is your biggest weakness and you know it
  • You've tried doing outreach yourself and it either felt wrong, got inconsistent, or just didn't happen
  • You want someone who does the work, not someone who tells you how to do the work

This is not for you if...

  • You haven't defined who your ideal client is — we need a clear target to do this well
  • You're looking for overnight results — outreach compounds over time; clients typically see meaningful traction from week 3–4 onwards
  • You sell products through an online store — this service is built for service-based businesses that book calls or consult

Questions we get asked.

We specialise in Instagram and Facebook — groups, profiles, DMs, and community activity. The Growth Partner tier extends to additional platforms (WhatsApp groups, LinkedIn, X or others — we'll discuss what makes sense for your audience).

Ready to stop
doing this alone?

Book a free 15-minute discovery call. We'll look at your current social presence, define your ideal client, and tell you honestly which package makes the most sense for where you are right now.

No hard sell. No obligation. Just a clear conversation about whether this is the right fit.

Edgeworks Brand Studio is a division of Edgeworks Institute. We help professionals and small businesses grow through strong brand identity and done-for-you social media management.

edgeworksinstitute.com